Real problems. Real products.
Consumer-led products already in people’s hands — designed around usability, utility and the real constraints of daily life. Scroll to see them work.
Caregiving · Dementia
OneSelf
Care, organized. A life, reclaimed.
OneSelf is built for family caregivers of people living with dementia. Nearly ten million people live with dementia and related cognitive disorders — and the burden of caregiving is real. Cleo, the app’s AI guide, helps caregivers organize the work, understand the stages of the disease, manage tasks, and deal with stress and depression, so they can reclaim their life.
AI companion · Family caregivers · Dementia
Read more →Lifestyle · Cardiometabolic health
Dinner Roulette
Every spin, a better dinner.
Dinner Roulette is designed to make improved lifestyle choices easier for people living with heart disease, diabetes, and signs of obesity. Every spin produces a new healthy recipe, designed to reduce GI and calorie load. Users can track their food and capture sugar trends matched to what they eat.
Nutrition · Diabetes · Heart health
Livelihoods · Financial inclusion
Jiji
An elder sister in her pocket.
Jiji is an AI chatbot built for rural women in north India — a guide, not a lecture. She helps with practical saving, investment, money management and starting a business from what they already have. A woman in Bihar who wants to dry litchis can ask, in Hindi, where to start, what it costs, which subsidy applies, and what to do this week. The next action is already in the reply.
Agentic AI · Rural women · Hindi · Entrepreneurship