A small team with a specific belief.
We believe the most useful thing technology can do is help people do what they already want to do.
Why we exist.
There is a gap between what people intend to do and what they actually do. For most of us, that gap is small and mostly harmless. For millions of people, including caregivers, older adults, and those navigating illness or transition, that gap is where lives fall apart.
Healthcare optimizes the patient and misses the person sustaining care. Software companies build features and measure engagement. Hardware companies ship specs and count units.
We are trying to build something different: a company that treats behavior change itself as the product, and uses whatever technology, including software, hardware, or the right combination, to make it real.
How we work.
Behavior first, technology second.
We define the change before we pick the tools.
Depth over surface area.
We would rather ship one product that matters than ten that don't.
Clinical seriousness, human tone.
We take the science seriously. We don't take ourselves too seriously.
The people behind the work.
We are a team of behavioral scientists, researchers, system architects, and software and hardware engineers united by a shared goal: solving some of the most pressing challenges of our time across health, climate, education, and equity. Our founders bring decades of experience from leading global companies and non-profits, combining deep real-world insight with a strong instinct for building innovative, impactful solutions.